Hello again. I wanted to touch base with everyone and talk a bit more about design -vs- SEO. I am amazed at the webmasters who know little to nothing about SEO (search engine optimization). They charge a few thousand dollars or $20,000+ for a flashy website with nothing more than a bit of glitz and glam. And yes, I actually know people that have spent that much on a website :) We … [Read more...]
What Can You Learn From a 59 Year Old Wood Carver?
This past weekend I was strolling through one of my favorite places in the world - the Ithaca Farmers Market. The market is this great place filled with happy people, foods from around the world, local artisans and to top it all off... it's right on the water. I love everything about it. One of my favorite things to do on a sunny Saturday morning is to get some fresh-squeezed lemonade, grab … [Read more...]
Fitness Website Design and the Death of Long Sales Copy?
Over the course of a few years people have asked me all sorts of questions about Internet marketing and website development. One question that has been asked over and over again is about the effectiveness of long sales copy. In case you are not sure what I am referring to, take a look at this sales copy for our fitness website design service. It’s one of those long sales pages that seem … [Read more...]
A Fitness Marketing Squeeze Page Lesson
How's everyone doing? I hope you're busy as all heck with new training clients and a steadily growing fitness business. I wanted to take some time and share with you a lesson that - while easy to understand - is often difficult for most to get. When you're developing a squeeze page or an opt in page, a simple layout is key to success. Here's some pretty cool proof: Motley Fool, a … [Read more...]
Fitness Website Design Ideas and Upselling – An Almost Perfect Example
I wanted to tell a quick little story about upselling. Think of how you can use this example in your fitness business and on your fitness website. Upselling is key to growth! The Story... I recently purchased a magazine subscription as a Christmas present for someone. I purchased the gift subscription on their website. Right before I was about to checkout, an offer appears. The … [Read more...]
Incoming Links for Your Fitness Website
Incoming links are like gold when it comes to increasing your chances of ranking. However, with the growing amount of information out there about how to rank... it can be quite confusing to say the least. There are 3 main types of incoming links. Outgoing, reciprocal, and incoming. Outgoing links are links ON your website that link to another website. I limit these links as they take … [Read more...]
