The Final Choice

Being able to differentiate your athletic trainer website could make the difference between business success and failure. An athletic trainer website does not need tons of sparkle and flash… but it does need loads of direct response marketing funnels that provide need to know information for your potential lead.

Just picture all the times you’ve tried to shop the internet only to get frustrated because the search engines are spitting out site listings which have no appeal to you. You want your athletic trainer website to have appeal!

When you are able to combine informative content with an optimized website, you’re certainly well on your way to making your athletic trainer website stand out. It’s amazing how many fitness websites related to athletic training are really nothing but long brochures touting the miracle benefits of the site owner’s training. Most readers stop believing the outrageous claims by the third paragraph.

An athletic trainer website must convey the professionalism of your training and qualifications, while providing valuable information to potential and current customers.

Emphasizing Credibility

Emphasizing your credibility and expertise as an athletic trainer involves more than just listing your certifications. Your website must have the content and tools which convince people you’re not a fly-by-night trainer looking for an hourly consulting fee. Your athletic trainer website should include all the marketing resources which prove you’re a professional business that will be able to provide ongoing customer service.

We can help you design a website that enhances your credibility and positions you as the expert athletic trainer in your area. Your new trainer website will include important features and customer attracting tools which will lead to more leads for you to convert. The success of a website lies in the simple navigation and design details mixed with optimization and marketing funnels that crank out prospects for you to capitalize on.

Conveying the Vision

Think of your market positioning statement from an objective point of view. Your job… in very simple terms… is to provide the best solution to a prospects problem or question. Your fitness website should be designed to position you as the only legitimate answer to their concern.

The best fitness website is going to be designed in a way that lets the customers know you have empathy for their situation, have the credentials to keep them safe, and showcase success stories to prove your success.

The best fitness website that I have ever seen is one of our clients. And I am being totally objective here. I won’t give details of which client or clients I am referring to as I believe their hard work should not be copied by others. However, I can say that the clients I am referring to dominate their local market by having so many opt in’s that visitors to their website are more likely to opt in than not.

Think about this… if your fitness website averages just 50 unique visitors per month… and half of them opt in to your marketing funnel… that’s 25 new targeted prospects for you to close!

Using the Tools of Success

The best fitness website will use its market positioning statement throughout its offline and online marketing materials.

• Timely and consistent email newsletters
• Success Stories showcasing their results
• Answers to frequently asked questions (FAQs)
• Lead generators for each niche market you serve
• Auto-responders providing additional content and information that the prospect wants

The best fitness website will generate regular targeted traffic, offer multiple lead generators, grow your opt-in list and clearly define why you’re the fitness expert in your local area. Is your fitness website doing this for you?

Engaging

The best way to describe the tone and style of an effective fitness center website is “engaging”. Your health club website should convey an energy that makes the reader think in terms of fitness success. A health club website must engage the visitor in the first few seconds of viewing and then make them want to know more about what your fitness center has to offer.

Developing this kind of enthusiasm takes planning and effort by you. What do you have in your marketing arsenal that creates thoughts of fitness success? What can you create that pumps up your potential client into a serious buyer?

Social Proof

Adding social proof to your health club website is the best way to generate excitement and enthusiasm. And the best social proof is video.

Having a video or videos of your fitness center members talking about how friendly your staff is, how clean the gym is, how awesome their results have been… is absolutely priceless.

I recommend using video as much as possible. But if you cannot get video… then audio is second best. After audio comes images and last is text.

A fitness center website that’s a boring laundry list of facilities has no dynamic presence online. Anyone can read a brochure, but what internet users are looking for is a clue to the energy of your facility and its staff. A fitness center and health club website has to convince readers you have what it takes to help them finally get fit.

Total Website Workout

A great fitness center has everything necessary to enjoy a total workout program including the right equipment, experienced staff and a variety of exercise and nutrition programs. Your website needs to go through its own “workout” in terms of using features which make the site engaging.

A search engine ranks sites using a number of techniques including keyword density and counting incoming links. A health club website flexing its muscles should provide a stream of organic traffic on a regular basis, and that traffic should be excited and engaged by your website’s content.

Your fitness center website is best developed by a professional fitness web developer. You wouldn’t trust your health to just anyone and your website design should only be trusted to those who understand the rules of engagement. That’s the kind of service you’ll find with us.

Your family suffers, your bank account dwindles and your stress levels shoot through the roof. Regardless of all these scary emotions and scenarios, there are some major benefits to starting your own business.

You are in control, you are following your dreams, you are creating something from scratch and you are a leader. You have the ability to hire employees and you alone can create an empire. The feeling of working for yourself can be compared to nothing else.

Long Hours and Low Pay…

Personal trainers are used to working long hours for minimal pay. Most personal trainers wake up each morning ready to help their client lose weight and feel great for only 30% of the session fee. Sometimes personal trainers are treated as if they are the bottom of the totem pole.

If you are a personal trainer and you are looking at ways to boost your income without drowning in debt and taking massive chances with starting your own personal training business then read this article closely. It will show you the basic elements of creating a successful online personal training business.

The very first step in creating your online personal training business is to create a fantastic fitness website. This does not mean one that flashes and sparkles with ads. It means creating a website that has a clean, professional look and feel.

It is so very important for your personal training website to receive free targeted visitors from search engines like Google and Yahoo.

Many online fitness businesses pay to have their site put in front of thousands of people. Why not create a tightly focused fitness business that ranks well at the search engines? This gives you hot, pre-sold, targeted visitors for free.

Once visitors find your site, you must impress them. You must tell them more than the standard who, what, where, when and why. You should develop a relationship with them.

You must create trust with your potential online personal training clients. There are many ways to do this, but almost all trust is built through providing information! Not products!

You could create a free e-course that explains the best weight loss methods. Providing answers to your customer’s questions will make them trust you.

You Receive Expert Status…

It will also provide you with something rather priceless- expert status. Your visitors will view you as the expert in online personal training and fitness because your website is so professional.

Once you have a clean website, free traffic and a trustworthy relationship with your visitors you can begin to let them know about your online personal training services and products.

Of course you do this in a warm and friendly manner. No hard sales necessary because your visitors already trust you. They already want to buy from you so long as you help solve their problem.

Read That Last Line Again…

Read that last line again because it is the basis of all successful businesses. Your online personal training business will succeed so long as you convince your visitor that you can solve his or her problem.

Many online fitness businesses contract third party programs to create online fitness routines and/or nutrition programs. Some business owners like to create their own programs using Excel spreadsheets. Whatever you choose, do what is best for your customer.

The ultimate goal for any personal trainer should be to train more clients, but spend less time doing it. Online personal training is the answer. Starting your own online fitness business is a lucrative opportunity for many weight loss professionals.

Start With a Fantastic Website…

Just remember to start with a fantastic website. Without a successful fitness website that attracts loads of hot pre-sold visitors you will waste your hard earned cash.

Be wary of get rich quick schemes and those hosting companies that offer free or low cost web space. If you want to build an online personal training business that is successful, then do it right the first time.

Plan for success and a profitable online personal training business can be the answer to more income and a better quality of life.

Be On Alert….Incoming Links on the Way

Incoming links are one-way routes to your website. A person enters words in a search engine which are related to the topic of interest. Among the many results will be fitness internet directories.

Directories are ideal places for generating incoming links, because the directory targets the customers you want for your business. A directory serves as an initial screening device, because links within the site are normally sorted by the type of service or product. You can add your website link under the specific product or service category.

When a potential customer chooses your link on a fitness internet directory, they instantly become a warm lead. A warm lead is someone you know in advance has an interest in the products or services you sell and are not random leads. It usually doesn’t do any good to try to sell a nutritional supplement to someone looking for a lawn mower.

Links on a fitness internet directory direct the kind of traffic you want to your site. You should add your links to directories that can specifically benefit your business. This process will optimize your website, because search engines take into account the number of sites you have a link on for the purpose of ranking your site. The more links you have, the greater your chance of being ranked ahead of your competition.

Linking to Success

When you place your link in a fitness internet directory, you are actually implementing target marketing. In target marketing, you carefully define your product or service category and then strategically implement a plan for finding potential customers. You target the customers in order to generate more sales.

Adding your website link to a fitness internet directory enables you to quickly get to the target market rather than going through thousands of cold leads which you know from the start will not pan out. Having your link in a directory also insures you have a presence right next to your competitors. We can assist you with link placement in those directories which will produce the greatest number of incoming links to your site.

The businesses which don’t do well on the internet are usually those which don’t have a good website design or don’t have leads being constantly fed to their websites. Your link on a fitness internet directory is a link to success.

You Are State of the Art

Fitness internet marketing can make ideal use of newsletters. The fitness industry is constantly adding new products and services and new techniques. Having your own fitness newsletter is a great way to let your potential and existing customers know that your services are state-of-the art.

Old Clients Are In the Know

Besides capturing new leads… your fitness newsletter can sell your fitness services to repeat customers. Your newsletter should alert old and current clients of all of your new services and products.

Composing a newsletter can be an important part of your fitness internet marketing campaign. If it’s not done using the principles which make the newsletter an effective site selling tool then you’ve wasted your time. That’s where we can be instrumental in assuring you have a successful newsletter and website.

A web site developer will assist you with your newsletter in several ways. First, the developer can analyze content for website optimization. Second, the web site expert can make sure the newsletter is distributed in the most effective manner. Third, the web master will insure the newsletter design uses guidelines known to create new customer leads.

Joining the Revolution

Fitness on the internet is nothing short of revolutionary. Who could have imagined the level of services that would one day be provided through website selling? For example, it wasn’t that long ago that personal trainers were only found at fitness centers and health clubs.

Today, personal trainers are starting their own businesses on the internet. Their websites provide the access to potential customers, and technology has developed many different tools that maintain the personal connection between the trainer and the customer. These tools include instant messaging, chat rooms, video streaming, live web cams and so on.

One of the most important tools for success though is determining where your product and service fits precisely in the huge world of fitness on the internet. Even the smallest company must still identify their market niche so the website can be developed in a way that targets that particular group of customers. This is how any online fitness business can be successful selling products and/or services.

Since the fitness business is growing at an exponential rate, the opportunity for success is enormous. Of course, that’s true only if you have a website that is able to bring in leads on a regular basis. A website that gets no customer hits is useless to an internet business, and unfortunately there are plenty of them existing in cyberspace.

Claiming Victory

Fitness on the internet is going to continue growing for at least as long as baby boomers are retiring. Predictors of industry trends see only long term growth on the horizon. You can join the online fitness revolution and claim profitable victory by defining your customer, creating a website that entices those customers, and providing a service level that keeps your existing customers purchasing your products or services.

Through website development that enables data collection, automatic opt-in lists, report generation and customer feedback you have a state-of-the-art business even if you work alone. Careful design of the website can create a powerful means of lead collection and follow-up that was once the forté of only big businesses.

With us you’ll find all the professional assistance you need to develop a website that generates customers and sales. There’s no reason to continue giving your personal trainer earnings to the fitness centers and health clubs when you can sell your services online and keep the profits for yourself. Fitness on the internet is here to stay!

Symphonies of Design

The difference between a great fitness trainer website and a mediocre one often lies in the unity of the site pages. It’s not each note in a concert piece that makes the beautiful music. It’s the series of integrated notes that create beautiful sounds which make a symphony.

You want your website to be a symphony of creative and effective web pages. Each page should serve a purpose which may be to inform, instruct or sell. The theme should be unified and always focused on your ultimate purpose – to find, sell and keep new customers.

The qualities of an effective fitness trainer website are important for selling to your service or products to a targeted market. Your website should be designed so that it ranks well and is frequently found by any search engine. This is done through the use of optimizing key words which represent the words customers use to find the service or product they desire.

Sweet Sound of Success

A fitness trainer website that generates new personal training client leads on a daily basis must look professional and consistent. Think about the websites you’ve accidentally visited only to navigate away from a quickly as possible because they looked uninspiring or amateurish. Instead of making beautiful music, these sites create a disharmonious din!

We know your website should be able to accomplish some very specific goals:

• Qualifies leads so you have warm customer leads for follow-up on a daily basis
• Provides the information potential customers want to know
• Feeds pre-sell leads to the trainer’s services
• Makes navigation easy so customer never gets frustrated
• Presents information in a way that’s easily understandable and logical

When you attend a symphony it’s usually in a concert hall where there’s exceptional acoustics and seating which enhances the experience. Your customers should visit your website and feel welcomed, and comfortable they are going to be able to get the fitness training services desired.

Personal trainers are professionals that are able to help people achieve their health and fitness goals. Your fitness trainer website should reflect this professionalism no matter where the customer is reading on the website.

No-Resistance Program

In fitness programs, resistance training creates stronger muscles and better body toning. But when building an online fitness training program, the goal is to begin with a “no resistance” website. In other words, whenever someone visits your website, you don’t want them to be able to resist:

• Visiting more than the homepage
• Checking various links on the site
• Reading about all the fitness services
• Completing the online lead capture form
• The website search feature
• Returning to your site over and over again

The longer you keep a potential customer on your website, the better chance you have of turning the site visitor into a warm lead. People are normally very busy and are using the internet because it’s convenient and quick. You want your website to be designed so that it offers all the information needed to clinch a sale without bogging the reader down with material they find tedious.

Flexing Your Website Muscles

After resistance training, it’s great to flex the new muscles created through repetitive movements. That’s the same concept you need to follow with fitness training on the internet. Your site should flex your business muscles through creative design.

Most people are not qualified to design their own websites, especially as they get more and more complicated due to technology. In addition, most people are not aware of all the wonderful techniques available to enhance website design. At our company we have the experience and training in website design and marketing that can insure your site stands out from the crowd.

If you are interested in fitness training on the internet, it pays to take advantage of the many website design options which can turn warm leads into paying customers. You want to flex your muscles on your website so your customers will flex their muscles through your fitness training. An optimized website using auto-responders, creativity, customer newsletters, videos, search features and all the other options will create the best site for fitness training on the internet.

One other piece of advice is in order. It’s important to keep your website fresh so customers will return over and over again. You have to arouse curiosity so your customers will want to check the site regularly for new information or services. In this way, you increase the number of sales through repeat business.

To Thine Own Self Be True

When designing a website, the first rule of thumb is to be true to your marketing goals. A fitness web site should convey your business purpose and philosophy in a way that shows customers how you can serve their needs with value. The website that’s full of flash but no substance will actually scare customers away rather than create new business, because customers know when they are not being treated as intelligent purchasers.

A fitness web design should concentrate on things like search engine optimization and lead generation. Many of the features that add “flash” can actually hurt your site in terms of efficiency and operation. Fancy moving graphics, overloaded pages and uncoordinated designs can slow down page loading and ruin your company image.

Another important feature fitness web design should consider is the need for good content. The content of the site should not have flashy promises that make you look like a circus carnival hawker. Your content should be interesting, well written and suited to the target audience.

On top of that, navigation of the site should be consistent and understandable. Anyone who has used the internet has come across sites that seem to make no sense. There’s moving graphics, changing pictures, flashing icons but missing links making it impossible to get to the web page needed.

The Right Amount of “Rich”

Of course, there are plenty of marketing tools that are available which add content rich media. This type of media includes audio clips, videos and flash animation. These marketing tools must be used cautiously, but they can set your site apart from others. Once again, these features can add flash to a site, but if they don’t enhance your site optimization or lead generation, what good are they doing?

The best way to make sure your site has just the right amount of flash is to use the services of a professional web designer. We can design your website in a way that makes it interesting, easy to navigate, optimized and a lead generator. A site should never use flashy gimmicks just because they’re available. Fitness web design should focus on getting the point across in a way that keeps the customers interested.

Fitness web design is all about creating a marketing tool that works to build your income through customer lead generation. Doing it in a professional manner is always preferable to creating a flashy site that doesn’t do the job. Don’t let yourself be sidetracked by technology. You should keep your eye on the goal which is long term and profitable business success.